So as mentioned in “does clixgalore pay?” post I was going to start paying more for traffic to get greater numbers in. Here are the results for May:

Spent:$78.47
Gross:$320.35

Net Profit of $241.88

Its good that the campaign is making a profit but what I have noticed is the sales conversion being reduced, for example ever X amount of dollars spend I make X back.

I think this is due to having some broad search terms, which do convert every now and then or maybe its settling down to a realistic level. As long as I can keep the ratio 2.0 and above I’m happy.

No love with Yahoo Marketing Solutions

I copied across my Google AdWords campaign to YMS hoping to drive more traffic but so far the results have not been pleasant. I know its only been a short period of time but the results so far don’t look well.

Clicks:58
Spent:$18.03
Gross:$9.00

Net Profit -9.03

The cost per click and the click to lead ratio seems a lot higher. Google sits in about 8-14 / clicks per lead where yahoo is sitting on about 25-29 / clicks per lead. Its taking me twice as much traffic at a higher cost on the same keywords with Yahoo so I have decided to remove any broad terms and really fine target keywords.

Will post the results over the next few weeks and let use know how YSM is going.

You Should Also Check Out This Post:

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• April round up.
• End of March results

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